Written by cbruser on June 3, 2020
George Ouma Odhiambo, DJ Jojo (Stage Name), begun his career in the music industry from a humble background as a salesman for Jambo Music Store along Odera Street in Kisumu town in 1982 and grew to be a well renowned music veteran in the Kenyan Music industry. Soon he was promoted to sales manager and purchasing officer working closely with Polygram, EMI, CBS and AIT as their main distributor outlet in western part of Kenya and the bordering countries, Uganda and Tanzania. He later joined Oula Recording company in 1986 which was owed by the legendary late Collela Mazee of Victoria ‘B’ Kings as their Marketing Manager for the band and the company.
After getting exposure in the music sales and marketing industry for 6 years, in 1992, George founded Jojo Records which is a Publishing Label which recorded music and promoted local musicians, mostly from the Western part of Kenya. He was elected as a Central committee member for the Kenya Union of Entertainment and Music Industry Employees (KUEMIE) in 1992. During his membership at KUEMIE he represented Kenya at the UNI-MEI Music workshop in Cape town South Africa in 2002 and in Dar-Es-Salam Tanzania in 2003. He was awarded a certificate by the Composers Association of Kenya as one of the best studio producers in 2003.
In 2007 due to his vast knowledge and history on the Kenyan Benga music, he was commissioned to provided a specified consultancy service for the Benga Rhythms project through KETEBUL Music. The project was later released in a Narrative Audio CD and Documentary DVD. He later got elected and served as a Regional Director at Music Copyright Society of Kenya (MCSK) that was the only collecting society; collecting for Authors, Composers and Publishers royalties for three years from 2007 to 2010.
In 2009, he founded Jojo Records Foundation in partnership with artist-members to take Benga music beyond Kenya to the rest of the world. George, under the Jojo Records Foundation, also collects, catalogs, records and archives Kenyan, East African and the rest of the worlds music in record vinyl (Singles and LPs), Cassettes, CDs and DVDs that have been collected from 1982 to date. The main aim of the foundation is to build a local music library and a source for everything musical when it comes to Kenyan and East African music history. Latter in 2009 he was appointed by Goethe Institute Nairobi through Director Mr. Johannes Hossfeld to accompany Mr. Sven Kacirek (a musician from Germany) to research and record traditional music and exchange with traditional musicians from Western part of Kenya in Siaya county.
In 2013, George was appointed as a radio presenter and DJ at Mayienfga FM every Fridays once a week from 10.00pm – mid night. A radio station under the Kenyan Broadcasting Corporation (KBC) Dholuo FM Station. He was in charge of playing old music from 1950’s to 1980’s and giving the history behind the songs and musicians of that time.
He was nominated to be the National Treasure of the Kenya Musicians’ Union (KEMU) in 2012 to date. During the following years through 2015, 2016 and 2017 he promoted Ogoya Nengo & Dodo Women’s Group as their Tour and Road manager having performance shows throughout Europe organized by Planet Rock based in Berlin Germany. George ‘Jojo’ Ouma was commissioned as a researcher in 2017, for the second time, to provided a specified consultancy service for the “Shades of Benga – The Story of Popular Music in Kenya: 1946-2016” project through KETEBUL Music. The project was later released in a publication of 645 pages with an in-depth coverage of the Kenyan Benga Music Industry.
In 2019 George secured a Solo Euro-Tour for a month dubbed “Learn and Dance Benga Tour 2019” that saw him educated and entertain his fans about Kenyan music history(Benga) throughout Europe in Mainz, Wuppertal, Düsseldorf and Koln. He played and gave talk shows in Music Festivals, Universities, Radio Stations and Music Stores.
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